Fly by the Pound
08-Jun-2008, 08:01 PM
#1
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Join Date: Sep 2007
Location: Scarborough
Posts: 3,978
Fly by the Pound
What a great idea!!! With the price of gas these days.
This display shows advertisements for a fictitious airline that appeared in a one-day advertising campaign in the Philadelphia Inquirer and Philadelphia Daily News, in Philadelphia.
Derrie-Air Airline Charges By the Pound
PHILADELPHIA - Derrie-Air has been exposed.
Readers of the Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
In light blue banners throughout the papers - as well as on their website - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to a website.
Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."
The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.
Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.
Those who scroll to the bottom of the home page find out the truth behind Derrie-Air.
A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens." "In other words," it says, "smile, we're pulling your leg."
Saturday June 7, 2008 - 10:55am (PDT) Permanent Link | 0 Comments
This display shows advertisements for a fictitious airline that appeared in a one-day advertising campaign in the Philadelphia Inquirer and Philadelphia Daily News, in Philadelphia.
Derrie-Air Airline Charges By the Pound
PHILADELPHIA - Derrie-Air has been exposed.
Readers of the Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
In light blue banners throughout the papers - as well as on their website - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to a website.
Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."
The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.
Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.
Those who scroll to the bottom of the home page find out the truth behind Derrie-Air.
A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens." "In other words," it says, "smile, we're pulling your leg."
Saturday June 7, 2008 - 10:55am (PDT) Permanent Link | 0 Comments
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